B2B tech buyers have never had so much choice. In our recent survey, The Breathless Buyer, seven in ten said they feel ‘there is a lot more competition in the marketplace’. But can there be too much of a good thing? More choice means more risk With choice comes...

Over the past 2 years we have seen more diverse groups of people in different roles getting involved in business buying decisions. And, as end-user departments start to become more self-sufficient in the technology they use, some decisions are devolving entirely away...

A recent research report by Loudhouse, The Breathless Business, shows that 70% of B2B tech buyers believe that ‘there is a lot more competition in the marketplace’ than there used to be. Which sounds like good news for tech buyers. But it’s not all roses, with more...

Research says whilst the celebs have us thinking about mental health, we’re still not talking to each other about it.   

Make sure you’re up to date with buyers in 2018 with the five key trends we’ve observed by surveying tech decision-makers.

This recorded webinar covers how to get differentiation right in a conservative B2B market, where both customers and colleagues count.

Data Decathlon: how to use insights to drive results’. We’re exploring what types of data and research really can make an impact on your marketing efforts, and where the best places to apply and deploy different research strategies are.

In an effort to understand our audience, we look at our doorstep and focus on how users got there. What we often fail to ask is what role one touchpoint plays in the longer journey, why users are at that touchpoint, and what they’re looking for while there.

We hosted a webinar with The Drum, alongside Callcredit Information Group, to discuss the impact that rapid changes in the marketing industry are having.