
5 data security trends to watch out for in 2020
As we move towards a world of digitisation, the need for businesses to have confidence in their security systems is higher than ever. And as we go into the winter months, businesses will need to start planning cybersecurity strategies for next year.

Chameleon: how to get product relaunches right
Octopus Group and Loudhouse have identified three different types of product launch: the Chameleon, the Columbus and the Cuckoo. At a recent breakfast event, MD at Loudhouse Angela Richmond homed in on the Chameleon product launch, and explained how research can give...

B2B Product Development: How Success Starts with the Customer
We are hosting an event in July to help new product marketers better understand their customer segments. Sales can be hit and miss without sufficient customer insight. Without research, there’s no real foresight into how the product fits with different customer needs....

The B2B tech buying committee: a targeting nightmare?
B2B technology buying is a committee decision; a committee that's often made up of different personas with clashing agendas. To help understand how to market effectively to this group, we surveyed IT, marketing, finance, operations and HR to find out about their...

Only 37% of businesses expect revolutionary change from 5G
Recent Accenture research, conducted by Loudhouse, reveals that business and technology executives underestimate the potential benefits of 5G. The survey takes in the views and opinions of more than 1,800 executives from mid-sized and large businesses. And we found...

For B2B tech buyers, choice means nothing without context
B2B tech buyers have never had so much choice. In our recent survey, The Breathless Buyer, seven in ten said they feel ‘there is a lot more competition in the marketplace’. But can there be too much of a good thing? More choice means more risk With choice comes...

Buyer personas in B2B tech
Over the past two years, there's been a wave of people in different roles getting involved in tech-buying decisions. And, as end-user departments start to become more self-sufficient in the technology they use, some decisions have devolved entirely away from...

When buying cycles are getting longer, it’s time to cut through the noise
A recent research report by Loudhouse, The Breathless Business, shows that 70% of B2B tech buyers believe that ‘there is a lot more competition in the marketplace’ than there used to be. Which sounds like good news for tech buyers. But it’s not all roses, with more...

World Mental Health Day: Thinking is not enough, it’s time to talk
Research says whilst the celebs have us thinking about mental health, we’re still not talking to each other about it.

Today’s B2B Technology Buyer: 5 Things You Need to Know
Make sure you’re up to date with buyers in 2018 with the five key trends we’ve observed by surveying tech decision-makers.
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