Octopus Group and Loudhouse have identified three different types of product launch: the Chameleon, the Columbus and the Cuckoo. At a recent breakfast event, MD at Loudhouse Angela Richmond homed in on the Chameleon product launch, and explained how research can give...

We are hosting an event in July to help new product marketers better understand their customer segments. Sales can be hit and miss without sufficient customer insight. Without research, there’s no real foresight into how the product fits with different customer needs....

B2B technology buying is a committee decision; a committee that's often made up of different personas with clashing agendas. To help understand how to market effectively to this group, we surveyed IT, marketing, finance, operations and HR to find out about their...

Recent Accenture research, conducted by Loudhouse, reveals that business and technology executives underestimate the potential benefits of 5G. The survey takes in the views and opinions of more than 1,800 executives from mid-sized and large businesses. And we found...

B2B tech buyers have never had so much choice. In our recent survey, The Breathless Buyer, seven in ten said they feel ‘there is a lot more competition in the marketplace’. But can there be too much of a good thing? More choice means more risk With choice comes...

Over the past two years, there's been a wave of people in different roles getting involved in tech-buying decisions. And, as end-user departments start to become more self-sufficient in the technology they use, some decisions have devolved entirely away from...

A recent research report by Loudhouse, The Breathless Business, shows that 70% of B2B tech buyers believe that ‘there is a lot more competition in the marketplace’ than there used to be. Which sounds like good news for tech buyers. But it’s not all roses, with more...

Research says whilst the celebs have us thinking about mental health, we’re still not talking to each other about it.   

Make sure you’re up to date with buyers in 2018 with the five key trends we’ve observed by surveying tech decision-makers.

This recorded webinar covers how to get differentiation right in a conservative B2B market, where both customers and colleagues count.