The B2B tech buying committee: a targeting nightmare?

The B2B tech buying committee: a targeting nightmare?

B2B technology buying is a committee decision; a committee that's often made up of different personas with clashing agendas. To help understand how to market effectively to this group, we surveyed IT, marketing, finance, operations and HR to find out about their...

Only 37% of businesses expect revolutionary change from 5G

Only 37% of businesses expect revolutionary change from 5G

Recent Accenture research, conducted by Loudhouse, reveals that business and technology executives underestimate the potential benefits of 5G. The survey takes in the views and opinions of more than 1,800 executives from mid-sized and large businesses. And we found...

For B2B tech buyers, choice means nothing without context

For B2B tech buyers, choice means nothing without context

B2B tech buyers have never had so much choice. In our recent survey, The Breathless Buyer, seven in ten said they feel ‘there is a lot more competition in the marketplace’. But can there be too much of a good thing? More choice means more risk With choice comes...

Buyer personas in B2B tech

Buyer personas in B2B tech

Over the past two years, there's been a wave of people in different roles getting involved in tech-buying decisions. And, as end-user departments start to become more self-sufficient in the technology they use, some decisions have devolved entirely away from...

How does modern marketing use insights to drive results?

How does modern marketing use insights to drive results?

Data Decathlon: how to use insights to drive results’. We’re exploring what types of data and research really can make an impact on your marketing efforts, and where the best places to apply and deploy different research strategies are.

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