We are hosting an event in July to help new product marketers better understand their customer segments.
Sales can be hit and miss without sufficient customer insight. Without research, there’s no real foresight into how the product fits with different customer needs.
Businesses – while trying to act in a customer-focused way – are often happy to adapt products once they’re in market. But, they’re often reluctant to engage customers in the pre-launch process. Customer-led product development saves time and money in the long run by getting features, functions and configurations right at the design stage.
In this breakfast session, we’ll share two research-based approaches for identifying customer-centric offers, taking the guesswork out of the process and helping you fast track growth. Join us to hear expert speakers from Loudhouse Research and Gamma Telecom, and to explore challenges and opportunities with your B2B and tech peers.
Join us on the day and you’ll also receive a free copy of our latest report on how to successfully brand and launch a new product.
When: Tuesday 9 July, 8.30–10.30am
Where: Loudhouse HQ, 222 Grays Inn Road, London, WC1X 8HB