Over the past two years, there’s been a wave of people in different roles getting involved in tech-buying decisions. And, as end-user departments start to become more self-sufficient in the technology they use, some decisions have devolved entirely away from traditional personas.
This opens up a world of opportunity for those with innovative products and services to provide. But how do you research your buyer if you don’t know who they are?
In this webinar we cover:
- How B2B buying is changing
- How to research emerging buyer personas, with case studies from B2B clients
Listen to the recording here: https://register.gotowebinar.com/recording/7010330404883294978
This 30-minute webinar originally aired on Wednesday 13 February, 2019.