Research: on paper, it’s an umbrella term for a range of different data and insight disciplines. In reality, it’s a tool that has a big role to play in a modern marketing strategy. Quality research can help you overcome all sorts of hurdles. Plus, carried out and interpreted correctly, it can generate everything from best-in-industry thought leadership to great press coverage.
But to get to this point, there’s a lot of work to be done. Marketers need to run, jump and skip through the data decathlon before they can turn insight into outcomes.
Intrigued? Find out more with our webinar, ‘Data Decathlon: how to use insights to drive results’. We’re exploring what types of data and research really can make an impact on your marketing efforts, and where the best places to apply and deploy different research strategies are.
Hosted by Octopus Group’s Client Strategy Director, Billy Hamilton-Stent, we cover:
– The top strategies for using research to achieve business objectives
– How to get maximum ROI from research by expanding the scope without breaking the bank
– Case studies of research that have wowed the business