Over the past 2 years we have seen more diverse groups of people in different roles getting involved in business buying decisions. And, as end-user departments start to become more self-sufficient in the technology they use, some decisions are devolving entirely away from the traditional buying personas.
This opens up a world of new opportunities for those with innovative products and services which resonate with those with a business need. But how do you research your buyer if you don’t know who they are?
In this webinar we will cover:
- How B2B buying is changing.
- How to research emerging buyer personas, with case studies from B2B clients
Join us on Wednesday 13th February at 1pm for this 30-minute webinar