Today’s B2B Technology Buyer: 5 Things You Need to Know

Today’s B2B Technology Buyer: 5 Things You Need to Know

If you want to generate leads and make sales, understanding your target audience is vital. For B2B tech brands, this means getting to know IT decision-makers inside and out. But this isn’t just a one-time process, as the Loudhouse team has discovered from the many...
Webinar: Panic at the disco – Being different in B2B

Webinar: Panic at the disco – Being different in B2B

How’s your shut-eye been recently? A study of UK marketing directors has revealed that changes in the competitive landscape are causing them to lose sleep, with over half stating that differentiation was a major challenge. As B2B experts, we’re not surprised. True...
How does modern marketing use insights to drive results?

How does modern marketing use insights to drive results?

Research: on paper, it’s an umbrella term for a range of different data and insight disciplines. In reality, it’s a tool that has a big role to play in a modern marketing strategy. Quality research can help you overcome all sorts of hurdles. Plus, carried out and...