Only 37% of businesses expect revolutionary change from 5G

Only 37% of businesses expect revolutionary change from 5G

Recent Accenture research, conducted by Loudhouse, reveals that business and technology executives underestimate the potential benefits of 5G. The survey takes in the views and opinions of more than 1,800 executives from mid-sized and large businesses. And we found...
For B2B tech buyers, choice means nothing without context

For B2B tech buyers, choice means nothing without context

B2B tech buyers have never had so much choice. In our recent survey, The Breathless Buyer, seven in ten said they feel ‘there is a lot more competition in the marketplace’. But can there be too much of a good thing? More choice means more risk With choice comes...
Buyer personas in B2B tech

Buyer personas in B2B tech

Over the past two years, there’s been a wave of people in different roles getting involved in tech-buying decisions. And, as end-user departments start to become more self-sufficient in the technology they use, some decisions have devolved entirely away from...
Today’s B2B Technology Buyer: 5 Things You Need to Know

Today’s B2B Technology Buyer: 5 Things You Need to Know

If you want to generate leads and make sales, understanding your target audience is vital. For B2B tech brands, this means getting to know IT decision-makers inside and out. But this isn’t just a one-time process, as the Loudhouse team has discovered from the many...