For B2B tech buyers, choice means nothing without context

For B2B tech buyers, choice means nothing without context

B2B tech buyers have never had so much choice. In our recent survey, The Breathless Buyer, seven in ten said they feel ‘there is a lot more competition in the marketplace’. But can there be too much of a good thing? More choice means more risk With choice comes...
Researching new buyer personas in technology and B2B markets

Researching new buyer personas in technology and B2B markets

Over the past 2 years we have seen more diverse groups of people in different roles getting involved in business buying decisions. And, as end-user departments start to become more self-sufficient in the technology they use, some decisions are devolving entirely away...
Today’s B2B Technology Buyer: 5 Things You Need to Know

Today’s B2B Technology Buyer: 5 Things You Need to Know

If you want to generate leads and make sales, understanding your target audience is vital. For B2B tech brands, this means getting to know IT decision-makers inside and out. But this isn’t just a one-time process, as the Loudhouse team has discovered from the many...
Webinar: Panic at the disco – Being different in B2B

Webinar: Panic at the disco – Being different in B2B

How’s your shut-eye been recently? A study of UK marketing directors has revealed that changes in the competitive landscape are causing them to lose sleep, with over half stating that differentiation was a major challenge. As B2B experts, we’re not surprised. True...