Webinar: Panic at the disco – Being different in B2B

Webinar: Panic at the disco – Being different in B2B

How’s your shut-eye been recently? A study of UK marketing directors has revealed that changes in the competitive landscape are causing them to lose sleep, with over half stating that differentiation was a major challenge. As B2B experts, we’re not surprised. True...
How does modern marketing use insights to drive results?

How does modern marketing use insights to drive results?

Research: on paper, it’s an umbrella term for a range of different data and insight disciplines. In reality, it’s a tool that has a big role to play in a modern marketing strategy. Quality research can help you overcome all sorts of hurdles. Plus, carried out and...
Marketers in Hyperdrive: Webinar with The Drum

Marketers in Hyperdrive: Webinar with The Drum

Change can be a beautiful thing. But for marketers, it can also raise a lot of challenges. So we hosted a webinar with The Drum, alongside Callcredit Information Group, to discuss the impact that rapid changes in the marketing industry are having on senior marketers....